The purpose of this page is to is to share information on any interesting and useful resources we happen to encounter in our travels.
Our focus is on Ethical Marketing and very high value resources. This refers to a particular form of relationship-building marketing that pays forward initial exceptional value without obligation; and does so with the purpose of opening a conversation that then focuses on what will be of most value to the prospective client; and eventually culminates in a mutual decision as to whether the specific service on offer provides the best possible fit for purpose.
Free audio book: Tribal Leadership (Leveraging Natural Groups to Build a Thriving Organisation) by Dave Logan, John King & Halee Fischer-Wright.
“I cannot think of a more timely book, not just for the corporate world, but for nation states as well…. The insights in this book don’t just have the power to change organizations; they can touch the human heart. That makes them very powerful, indeed.”
— Warren Bennis Distinguished Professor of Business Administration and Founding Chairman of The Leadership Institute at the University of Southern California
Free e-book: Leads, Cash & Clients – The Ultimate Marketing Guide for Business and Executive Coaches by Drew M Edwards
“Thanks for the e-book, Drew. Superb value offering an excellent practical overview of the different routes to market together with the key issues and challenges confronting the non-marketing minded coach; and with the added bonus of being firmly placed within the context of building a continuing conversation.”
- Denis Roberts Founder, The Networking Firm